ODD MOLLY

AN ORDINARY THURSDAY

AD/Designer
In collaboration with Filmicart

Together with a team of three classmates we created a brand building video for the Swedish clothing brand Odd Molly.

By creating different personas we wanted to inspire everyone – despite background, age and style – to explore Odd Molly and find their style within the brand. The brief was to “Create a visual experience that positions Odd Molly as an amplifer of female strength and uniqueness.”



2021
STOCKHOLM

Team: Johanna åhling, Matilda Westin Berg, Alba Hedman & Elsa Henriksson